MRM Pinterest Strategy and Management
Pinterest…
You’ve probably heard of Pinterest.
Isn’t Pinterest just for nice ideas on how to redecorate your bedroom or inspiration for a tack room makeover?
If you thought this, you’re not alone.
But you’re missing a carrot.
Pinterest is a phenomenal tool to help grow your business and get found online by more of your ideal clients.
Pinterest has been around for over a decade, and in that time has grown from modest roots as an image-sharing social media platform, to the multi-multi-million users (over 553-million to be more precise) platform with its focus firmly on online searches, eCommerce and sales.
A few mind-boggling stats for you:
· Users on Pinterest are 3 x more likely to click over to a brand’s website than from any other social media platform
o Do you want more traffic and conversions to your website? Ok, so Pinterest can do that for you. Tick.
· Pinterest ads are 2.3x cheaper per conversion than any other social media ads
o Ok, so not only are users more likely to click through to your website, but your Pinterest ad will cost you 2.3 x less when they do. You like saving money on advertising? Tick.
· 82% of regular users say they’ve bought products based on just the brand’s content on Pinterest
o Being a new face on Pinterest doesn’t matter, what does is, well…being on there! And, 98% of users have said they’ve tried something new that they’ve come across on the platform. So, should you be using Pinterest to market your products? Yes!
· More than 2-billion searches are carried out on Pinterest every month
o This is my personal favourite statistic, and the reason you will hear me refer to Pinterest as ‘Google’s little brother’. Smaller, yes, but snapping at his heels!
Use it in your social media strategy and management and the results will make you happier than a pony in an unguarded feed room.
With so many changing rules and algorithms; what to say, when to post, what image to create, you may be muttering under your breath, “I haven’t got the time or brainpower to learn another social media platform”.
Make it easy on yourself and hand over the reins to someone who can tame the Pinterest beast.
Setup & Optimisation packages
Initial consultation call
Create new account or transfer personal account to business account
Claim website
Enable Rich Pins
Custom Pinterest SEO research
List of niche-relevant keywords to connect with your target audience
Create profile with keyword-rich description and call to action
Tailwind* set up and board organisation
Create up to 10 new niche-optimised boards
Add 10 pins to each new board (mix from your site/blog/store & curated content)
Design 3 pin templates for you to create your own pins (Canva)
Apply to up to 10 relevant Group Boards (Approval not guaranteed)
Follow up to 25 relevant accounts.
Initial consultation call
Transfer personal account to business account, if applicable
Claim website
Enable Rich Pins
Custom Pinterest SEO research
List of niche-relevant keywords to connect with your target audience
Update profile with keyword-rich description and call to action
Tailwind* set up and board organisation
Create up to 10 new niche-optimised boards
Add 10 pins to each new board (mix from your site/blog/store & curated content)
Design 3 pin templates for you to create your own pins (Canva)
Apply to up to 10 relevant Group Boards (Approval not guaranteed)
Follow up to 25 relevant accounts
Optimise your current, relevant boards with keyword-rich descriptions & titles (up to 25)
Restructure board layout
Clean up/hide irrelevant boards (up to 25)
Pinterest Monthly Management packages
Up to 150 fresh pins scheduled per month
20 on-brand, custom Pins for your content
Keyword-rich descriptions for new pins.
Daily pinning via Tailwind
Board optimisation: add new boards if necessary and/or optimise existing boards (up to 2 boards/month)
Apply to up to 3 relevant Group Boards (Approval not guaranteed)
Monthly Pinterest analytics report
Private Collaboration Board in Trello
1 hour Zoom call or email support
Up to 300 fresh pins scheduled per month
40 on-brand, custom Pins for your content
Keyword-rich descriptions for new pins
Daily pinning manually and/or via Tailwind
Board optimisation: add new boards if necessary and/or optimise existing boards (up to 4 boards/month)
Apply to up to 3 relevant Group Boards (Approval not guaranteed)
Monthly Pinterest analytics report
Private Collaboration Board in Trello
1 hour Zoom call or email support
Recommendations on how to get your website traffic galloping up the charts
Follow up to 5 relevant accounts
Monthly spam clean-up
Notes
All prices are shown in Euros and IVA-exclusive (Spanish VAT).
A Tailwind account is required for all Pinterest Management services
To maximise results, all new and/or unoptimised accounts must undergo an Account Makeover before starting any monthly management service
The amount of scheduled monthly fresh pins will depend on existing content available
Daily pinning via Tailwind will be a mix of your own content (site/blog/store & curated content)
All necessary images or access to website membership must be sourced by The Client. If images are not provided, MRM will use free stock images from websites such as, but not limited to: Pixabay.com, Pexels.com, Yayimages.com, Unsplash.com (for more info, please read T&Cs)
Generally speaking, it takes around 3 to 6 months to see significant results and steady growth in Pinterest traffic to your website. MRM, therefore, requires an initial contract of minimum 3 months.
While algorithmic variability means that we can't guarantee specific outcomes, we are committed to employing the most effective strategies to maximize your account’s growth potential. Our team will focus on best practices and continuous optimization to deliver the highest chance of success, aligning with platform trends and user engagement patterns.